Denim Drift | Dulux Colour of the Year 2017

Discover the power of the timeless and versatile shade of grey-blue that Dulux are calling the must-have colour of 2017.

For the past 16 years, AkzoNobel’s Global Aesthetic Centre has been inviting international trend watchers and authorities from a range of design fields to join them to research and identify the social and design trends that will influence colour and interior design in the year ahead.

This year they have proclaimed Denim Drift to be their Colour of the Year 2017, and have selected a Colour Palette of the Year featuring a spectrum of shades and tones to complement the shade.

‘We understand how essential colour is to everyday life,’ explains Heleen van Gent, Head of AkzoNobel’s Global Aesthetics Center, which works with the company’s decorative paint brands, including Dulux. ‘As well as being practical, paint and colour can have such a transforming and uplifting effect on people and the places they spend their time, whether at home, work or leisure.

‘The Colour of the Year and its complementary colour palette tell the story of our Life in a New Light trend, with darker and lighter hues that change the mood of a room,’ added Van Gent.

‘With blue set to dominate interiors in 2017, Denim Drift is a unique shade that represents the times we live in.’

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